Рекомендуемая категория для самостоятельной подготовки:
Курсовая работа*
| Код |
588910 |
| Дата создания |
2015 |
| Страниц |
12
|
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Содержание
CHAPTER 1 COMMON INFORMATION ABOUT PEST ANALYSIS
1.1 Specific Features of PEST Analysis.
CHAPTER 2 PEST ANALYSIS OF BUSINESS CONDITIONS IN RUSSIA AND CHINA
2.1 Political Factors of Business Conditions in Russia and China.
Political Factors in Russia.
2.2 Economic Factors of Business Conditions in Russia and China.
2.3 Social Factors of Business Conditions in Russia and China.
2.4 Technological Factors of Business Conditions in Russia and China.
CONCLUSION
LITERATURE:
Введение
As a result of globalization new fields of activity have appeared in Russia and China. It connections with appearance of new goods, methods of business and development of enterprises.
That’s why the aim of our study is to determine the preferences and deficiencies of business conditions in Russia and China. Russia and China have all abilities to start business. But nowadays economic situation in the world unsteady and changed extremely quick. That’s why we must know all factors which influences to business to avoid damages. We must study business conditions.
Nowadays there are a lot of different methods to analyse economic situation in these countries. We choose PEST analysis.
PEST analysis is an essential management tool which assesses the macro-environmental factors. It is generally conducted for businesses and projects.
In our work we based on scientific research of Truntjagina, Glenn, Popov, Ketchen, Bensoussan and others.
To achieve the object some tasks will be considered:
1) Overview of political factors of business conditions in Russia and China.
2) Analysis of economic factors of business conditions in Russia and China.
3) Detection of factors of business conditions in Russia and China.
4) Exposure of factors of business conditions in Russia and China.
In our study we used such methods as: a literature research, a comparative analysis, an access method.
Our study consists of introduction, two chapters, conclusion and list of literature.
Фрагмент работы для ознакомления
Our study shows that business conditions in China are a little be better than in Russia.
Technological factors in Russia are not such developed than in China. We’ve got many card system only this year, in spite of China. They used electronic pay-system for a long time and bought their goods all our the world.
Political situation in our country is the same as in China, but corruption and bureaucracy situation in our country is more complicated. Taxes in both countries are high and will grow up more.
Social situation in both countries is the same. Work force in China is more qualified and in a big amount. In our country only last five years shows population increase. But in Russia Work force is more qualified.
Economic situation in Russia changed very fast and became worth than last year with the economic sanction. With the appearance Common Customs Union our economic situation improved. Economists prognoses that sanction will be continued. In China economic situation is more steady.
In conclusion, we can say based on this PEST analysis, that China is a flourishing market with the need for some small changes. Companies will benefit if they can understand the external macro-environment in which they function and will operate in the future.
The rapid economic growth and stable political conditions make the e-commerce industry lucrative to investors. There are risks like lack of trust. Other risks include lack of stable and secure online payment systems. Also, there isn’t proper legal protection. All of these create uncertainties and challenges to the market players
In our study we reached the aim, which was formed at the introduction and knew about business conditions in Russia and China with the help of the PEST analysis.
Список литературы
1. Bensoussan, B. E. & Fleisher, C. 2008. Analysis Without Paralysis. 10 Tools to Make Better Strategic Decisions. Pearson Education, Inc.
2. Emeljanov, E. 2013. Pravitel'stvo: v 2013 godu v RF uroven' bezrabotitsy sostavil 5,5%. Argumenty i Fakty. (Government: in 2013 the unemployment rate in Russia was 5.5%. Arguments and Facts.) http://www.aif.ru/money/economy/1075269. Accessed on 11 September 2014.
3. Ereaut, G. 2002. Qualitative Market Research, Volume 4: Analysis and Interpretation in Qualitative Market Research. SAGE Publications Incorporated.
4. Glenn, J. C. 2010. Handbook of Research Methods. Oxford Book Co.
5. Kearney A.T. 2007. Foreign policy Globalization Index 2007 // http://www.atkearney.com/index.php/ News-media/hong-kong-jordan-and-estonia-debutamong-the-top-10-in-expanded-ranking-of-the-worldsmost-globalized-countries.html
6. Ketchen, D. & Short, J. 2011 Mastering Strategic Management, v. 10 http://www.catalog.flatworldknowledge.com/bookhub/reader/3085#ketchen_1.0-ch03_s02. Accessed on 03 October 2014.
7. Kothari, C. R. 2004. Research Methodology: Methods and Techniques. New Age International.
8. Kotler, P. & Keller, K. L. 2006. Marketing Management. Twelfth edition. Upper Saddle River, New Jersey, USA: Pearson Education, Inc.
9. Kotler, P. 2010. Basics of Marketing. Great Britain: Williams Publishing House.
10. Kuada, J. 2008. International Market Analysis: Theories and Methods. Adonis&Abbey Publishers Ltd.
11. Popov, E. V. & Tatarkin, A. I. 2000. Theory of market analysis. Ekaterinburg: Institut Ekonomiki UrO RAN (Institute of Economics UrO RAN).
12. Proctor, T. 2000. Strategic Marketing: an Introduction. Routledge.
13. Doing Business in China 2010//http:// www.doingbusiness. Org/ Documents/ Country Profiles/ CHN/.pdf
14. Doing Business in Russia 2010// http://www. doingbusiness.org/Documents/CountryProfiles/RUS.pdf.
15. The Ministry of Finance of Russian Federation. 2013. Dinamika VVP. (Dynamics of GDP). http://info.minfin.ru/gdp.php. Accesed on 2 September 2014.
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