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Курсовая работа*
| Код |
588911 |
| Дата создания |
2016 |
| Страниц |
14
|
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Содержание
Introduction 2
Impact of Various Electric Cars’ Characteristics on WTP 3
Conclusion 11
References 12
Введение
Of all the oil consumed in the U.S., 70 percent is used for transportation. This serious figure makes people think about other possible way of consuming services and goods on the transport market. One of the recent and most promising decisions is an electronic car, which is still expensive but tends to become better and better.
The given paper looks at the impact of various electric cars’ characteristics on consumers’ willingness to pay.
To achieve the goal, the following objectives were put:
1) To define the concept of willingness to pay, electronic cars;
2) To look at the current electronic car market;
3) To analyse the impact of various electric cars’ characteristics on consumers willingness to pay.
Фрагмент работы для ознакомления
WTP or willingness to pay is vital for sales management, strategy formulation, demand assessment, product design, and, most remarkably, pricing decisions. It can be concluded that WTP is affected by a number of socio-economic, attitudinal and behavioral factors.
An electric car is a vehicle propelled by an electric motor, powered by rechargeable battery packs, rather than a gasoline engine; it is more commonly created by converting a gasoline-powered car and consists of electric motor, a controller and a rechargeable battery.
Список литературы
1. Anegawa, T. (2009). Desirable Characteristics of Public Quick Charger, Tokyo Electric Power Company.
2. Berndt, D. (1997). Maintenance-Free Batteries: Lead-Acid, Nickel/Cadmium, Nickel/Hydride: A Handbook of Battery Technology. Somerset, England: Research Stusies Press and New Your: John Wiley & Sons.
3. Blomen, L.J.M.L., and Mugerwa, M.N. (2000). Fuel Cell Systems. New York: Plenum Press.
4. Choi, Sungchul and Alex Ng. “Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses.” Journal of Business Ethics 104.2 (2011): 269-282. Web. 30 Sep. 2015.
5. Electric Vehicle Research Group. (2012). Annual Report 2012. Swinburne University of Technology.
6. Harvard Kennedy School, Belfer Center for Science and International Affairs. (2011, July). Will Electric Cars Transform the U.S. Car Market? Cambridge: Lee, H. & Lovellette, G.
7. Jun, L. (2015). "China NEV industry development: Present situation and the trend", presentation given in September 2015, CATARC (China Automotive Technology & Research Center).
8. Kulkarni, A, Kapoor, A and Ektesabi, M. (2012). “Project based learning module – bridging the gap between education and industry.” International Journal of Engineering Education.
9. Li, S., Tong, L., Xing, J. and Zhou, Y. (2016). The Market for Electric Vehicles: Indirect Network Effects and Policy Design (May 2016).
10. Mock, P. and Z. Yang (2014), "Driving electrification: A global comparison of fiscal incentive policy for electric vehicles". London: Research Publishing.
11. Munnix, S. (2015). "E-mobility in the Netherlands", EVI workshop in Korea, Sonja Munnix, 4 May.
12. OECD/IEA 2016 (2016). Global EV outlook 2016. Beyond one million electric cars.
13. Rasi, R.S; Abdekhodae, A. and Nagarajah, C.R. (2012). “Environmental Protection Through Small Businesses : An Analysis of the Role of Stakeholders in Green Operations.” Advanced Materials, Vol. 356-360, pp. 2555-2565.
14. Sterner, Th. (2007). “Fuel taxes: An important instrument for climate policy”. Energy Policy, Vol. 35, pp. 3194-3202.
15. Todd, J., Chen, J., Clogston, F. (2013). Creating the Clean Energy Economy. Analysis of the Electric Vehicle Industry. Washington, DC. International Economic Development Council.
16. Tsai, L. (1999). The Spatial Aggregation of Automobile Manufacturing Activities in the American Midwest. Berkeley, CA: University of California, Berkeley.
17. Wakefield, E.H. (2005). History of the Electric Automobile: Hybrid Electric Vehicles. London: Progressive Press.
18. Wang, T., Venkatesh, R., and Chatterjee, R. (2007). Reservation Price as a Range: An Incentive Compatible Approach. Journal of Marketing Research, 44(2):200–213.
19. Welsh, J. (2012, September 4). Is $30,000 Cheap? New-Car Transaction Prices Rose in August. Wall Street Journal.
20. Wertenbroch, K. and Skiera, B. (2013). Measuring Consumers’ Willingness to Pay at the Point of Purchase. Journal of Marketing Research, 39(2):228–241.
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