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| Код |
566817 |
| Дата создания |
2014 |
| Страниц |
80
|
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Содержание
Introduction 2
PART I. Research of the fundamental aspects of interaction environmental sphere ecology and business at the present stage 4
1.1 The development process of environmental moving 4
1.2 The participation of business in solving environmental problems 8
1.3 Partnership of business and environmental organizations 15
PART II. Marketing research of the IVF process of motion 20
2.1 Positioning of eco-products in the market 20
2.2 Public and consumer interest in green products 28
2.3 Modern forms of environmental initiatives, their implementation and evaluation 34
PART III. The fitness industry is one of the priority business areas for eco-innovation 53
3.1 Environmental initiatives for the fitness industry 53
3.2 Eco club as a symbiosis of the sport and the environment 56
3.3 Priority directions of development of eco sport 60
Conclusion 78
Bibliography 79
Введение
By helping people to be fit and active, the fitness industry makes a major contribution to human beings living long, healthy and happy lives. Despite this, the fitness industry and the talented people who work in it cannot afford to be complacent about their place in the future. This White Paper explores the trends that may shape human fitness and activity, and their effect on the fitness industry. After hundreds of hours of research and dozens of interviews with experts and ‘ordinary folk’, the White Paper reveals a range of challenges and opportunities for us to either confront or cultivate.
The intention is to provide new insights to help the fitness industry:
• understand what may happen, so as to guide future decisions
• address risks, rise to challenges and discover opportunities beyond today’s known channels and paradigms.
States of uncertainty, some would say, provide the most potent conditions for innovation and creativity. Change, even chaos, is a life-creating force; constancy and sameness lead to atrophy.
The current model asks consumers to fit themselves around a focused, efficient service model – a gym-centric machine. Tomorrow’s consumers are likely to be much less compliant! They are less likely to embrace ‘fitness through hard work’. They will want fitness to be shaped around them. They will ask our industry to become more people-centric.
This White Paper sees trends that are making it more difficult for people to connect. More and more, we are tempted into virtual – that is, false – “realities”.
In response to all of these changes, today’s mainstream health-club model may soon explode into multiple variations based on new concepts.
I embrace the challenges. Smart businesses will capitalize on the changing demands of articulate consumers.
I am attracted to the idea that health clubs can become more entertaining, social places. Done well, the health club might become something like the corner pub of the 21st century.
Фрагмент работы для ознакомления
When consumers can raise their heart rate in their living rooms or offices with an engaging, energetic and sociable online experience, ‘fitness’ will less often be defined by travelling to the gym to pump iron. If a pill or cheap, safe plastic surgery can maintain health and restore beauty, then ‘fitness’ morphs into a new definition altogether. Tweaks to existing models are unlikely to match the pace of transformational change. If we are complacent (or even just slow) our industry may become a historical anecdote of the 20th century.Both for business and for individuals working in the industry, the three key challenges and opportunities appear to be:
• staying relevant among the current crop of ‘converted’ consumers who already commit time and effort to fitness
• improving our offer to those who enjoy fitness, but who don’t like ‘going to the gym’
• keeping the industry fresh, relevant and competitive in the face of changing demographics, technology, medicine and competition.
The fitness industry’s challenge is to enthusiastically embrace the unfolding
opportunities, so that it can continue to make a meaningful contribution to human wellness.
Список литературы
1. 24 Hour Fitness. Senior Fitness. http://www.24hourfitness.com/classes/senior/index.html
2. Acceleron Pharma, Inc. Acceleron Pharma’s ACE-031 Increases Muscle Mass and Strength in Preclinical Studies. Media release, May 14, 2007
3. Anderson C. The long tail. Wired. October 2004.
4. Arnst C. Behind Rising Healthcare Costs. Business Week July 14, 2008.
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8. Beaumont C. Is Microsoft’s Natal system the future of gaming? The Daily Telegraph June 2, 2009.
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10. Berger C, Piller F. Customers as co-designers. IEE Manufacturing Engineer August 2003, Vol. 82, Issue 4, pages 42-45.
11. Bio-Medicine website. A New Pill to Burn Away Fat. April 30, 2007. http://www.bio-medicine.org/medicine-news/A-New-Pill-to-Burn-Away-Unwanted-Fat-20342-1/
12. Blow S. Guess we’ll just call these bosom butties? Dallas Morning News July 12, 2009.
13. http://www.dallasnews.com/sharedcontent/dws/dn/localnews/columnists/sblow/stories/DN-low_12met.ART.Central.Edition1.4bb63de.html
14. Bodenheimer T. High and Rising Health Care Costs. Part 1: Seeking an Explanation. Annals of Internal Medicine 142:847-54. 2005.
15. Bodenheimer T, Fernandez A. High and Rising Health Care Costs. Part 4: Can Costs Be Controlled While Preserving Quality? Annals of Internal Medicine 143:26-31. 2005.
16. Collier J, Wanderly L. Thinking for the future: Global corporate responsibility in the twenty-first century. Futures 37:169-82. 2005.
17. Engardio P, Matlack C. Global Aging. Business Week January 31, 2005.
18. Entertainment Software Association. Industry Facts. 2009. http://www.theesa.com/facts/index.asp
19. Ewing R, Bartholomew K, Winkelman S, Walters J, Chen D. Growing Cooler: The evidence on urban development and climate change. Chicago: Urban Land Institute. 2007.
20. Farrell D, Beinhocker E. Next Big Spenders: India’s middle class. Business Week May 28, 2007.
21. Fitness Management. Nova7 Supplier Awards Winners. 2006. www.fitnessmanagement.com/ articles/article_n7.aspx?articleid=2179&zoneid=31Hancock L. Facing the future. The Daily Telegraph January 13, 2008.
22. Hanna RK, Subic A. Towards sustainable design in the sports and leisure industry. International Journal of Sustainable Design 1:60-74. 2008.
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24. Hubacek K, Guan D, Barua A. Changing lifestyles and consumption patterns in developing countries: A scenario analysis for China and India. Futures 39:1084-96. 2007.
25. Hurley K. Food in the future: Does futures studies have a role to play? Futures 40. 2008. Hyperstrike. https://www.hyperstrike.com/go/consumer
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