Вход

Central research question:What is the best quick and qualitative way for Company X to penetrate Armenian market in conditions of oversaturated waterproofing materials market on the territory of EAEU?

Рекомендуемая категория для самостоятельной подготовки:
Дипломная работа*
Код 93058
Дата создания 2015
Страниц 48
Источников 28
Мы сможем обработать ваш заказ (!) 29 марта в 12:00 [мск]
Файлы будут доступны для скачивания только после обработки заказа.
6 000руб.
КУПИТЬ

Содержание

TABLE OF CONTENT
PREFACE 3
EXECUTIVE SUMMARY 6
EXPLANATION OF TERMS 7
1. INTRODUCTION 8
2. PROJECT DESCRIPTION 8
3. OBJECTIVE OF THE ASSIGNMENT 9
PART I. ANALYSIS OF THE CURRENT SITUATION IN LLC "PSM-CETCO Rus" 10
4.1 THE MICROANALYSIS IN LLC "PSM-CETCO Rus" 10
4.1.1. Vision and mission of LLC "PSM-CETCO Rus" 10
4.1.2. Goals and objectives of LLC "PSM-CETCO Rus" 10
4.2. CUSTOMERS AND SUPPLIERS OF LLC "PSM-CETCO Rus" 11
4.3. PRODUCTION AND ASSETS OF LLC "PSM-CETCO Rus" 12
Table 1. LLC "PSM-CETCO Rus" production 13
4.4. ORGANIZATIONAL STRUCTURE OF LLC "PSM-CETCO Rus" 14
4.4.1. Departments of LLC "PSM-CETCO Rus" 14
4.5. LLC "PSM-CETCO Rus" s’ CURRENT MARKETING STRATEGY 14
4.6. ADVERTISING IN LLC "PSM-CETCO Rus" 16
4.7.RELATIVE MARKET SHARE POSITION OF LLC "PSM-CETCO Rus" AND ITS COMPETITORS 17
4.8.PERFORMANCE OF KEY COMPETITORS AND THEIR STRATEGIES 18
4.9. INFLUENCE OF MACRO FACTORS ON THE CONSTRUCTION MATERIALS MARKET 19
4.10.CONCLUSION: INTERNAL ANALYSIS 20
PART II. INTERNATIONAL STRATEGY FOR LLC "PSM-CETCO Rus" 21
5.1. MARKET ANALYSIS FOR LLC "PSM-CETCO Rus" IN ARMENIA IN 2014-2015: RELATIONSHIP BETWEEN RUSSIA AND ARMENIA 21
5.2. MACRO ANALYSIS: DEPEST 22
5.2.1.Demographic situation in Armenia at the moment 22
5.2.2.Economic situation in Armenia at the moment 22
5.2.3. Political situation in Armenia at the moment 23
5.2.4. Environmental situation in Armenia at the moment 24
5.2.5. Socio-cultural situation in Armenia at the moment 24
5.2.6. Technological situation in Armenia at the moment 25
5.3.MACRO ANALYSIS: MICHAEL PORTER’S FIVE FORCES MODEL 25
5.3.1. Competitors 25
5.3.2.Suppliers 26
5.3.3.Buyers 26
5.3.4.New Entrants 26
5.3.5.Substitutes 27
5.4. HRM OF LLC "PSM-CETCO Rus" 27
5.5. CSR OF LLC "PSM-CETCO Rus" 28
5.6. LAW PART FOR LLC "PSM-CETCO Rus" 29
5.7.FINANCIAL PART OF LLC "PSM-CETCO Rus" 29
5.7.1. Basic financial statements 29
5.7.2.Financial statements for the new entered market budgeted 2 years to come 30
5.8. SWOT - ANALYSIS FOR LLC "PSM-CETCO Rus" 31
5.9. SELECTION OF THE MOST APPROPRIATE STRATEGY FOR 32
LLC "PSM-CETCO Rus" TO ENTER THE ARMENIAN MARKET 32
5.9.1. Implementation of the strategy 32
5.9.2.Evaluation of the new strategy 33
5.10.CONCLUSION: INTERNATIONAL STRATEGY 33
CONCLUSION 33
RECOMMENDATION 35
BIBLIOGRAPHY 36
APPENDIX 38
STATEMENT OF APPROVAL 48

Список литературы [ всего 28]

BIBLIOGRAPHY
1. Ereic Dontigney, “9 Characteristics of an Effective Mission Statement”, Retrieved March 5, 2015 from: http://smallbusiness.chron.com/9-characteristics-effective-mission-statement-18142.html
2. Margarete Rouse. “Business-to-business”, Retrieved March 3, 2015 from: http://searchcio.techtarget.com/definition/B2B
3. Katie Rosehill, Demand Media. “What do B-2-B and B-2-C mean?” Retrieved March 5, 2015 from: http://smallbusiness.chron.com/b2b-b2c-mean-56101.html
4. Nilva E. “What's behind-the-scene? (Visiting the “CETCO POLAND” factory), Journal “Timr”, December 2012, P. 9-15. Retrieved March 2, 2015.
5. “GEOPLAS. Ceocell sistemler.” Retrieved March 20, 2015 from: http://www.geoplas.com.tr/
6. “IZOBENT.” Retrieved March 10, 2015 from: http://isobent.ru/bentonitovaja-gidroizoljacija-izobent
7. “What to wait from Logistics in Russia in 2015-2016.” Retrieved March 13, 2015 from: http://www.logistics.ru/scm/news/kakaya-logistika-budet-v-2015-2106-godah
8. ACCEL: Human Resources Management. Retrieved on April 2015 from: http://www.accel-team.com/human_resources/hrm_08.html
10. America (legal and tax advisors): “Armenian property relations’ law requires urgent reforms”. Retrieved on April 2015 from: http://www.amerialegal.am/news/view/armenias-property-relations-law-requires-urgent-reforms.html
11. Ansef: “Science and technology in Armenia”. Retrieved on April 2015 from: http://www.ansef.org/storage/articles/Profiles.pdf
12. Armenian Financial Market, retrieved in January 2015 from: http://www.armswissbank.am/en/markets/
13. BBC news: “Armenia country profile". Retrieved on April 2015 from: http://www.indexmundi.com/armenia/demographics_profile.html
14. Country studies: “Environmental problems of Armenia”. Retrieved on April 2015 from: http://countrystudies.us/armenia/22.htm
15. GreenBiz: “7 steps to developing a profitable CSR strategy”. Retrieved on April 2015 from:http://www.greenbiz.com/blog/2012/12/13/seven-steps-developing-profitable-csr-strategy
16. E-library (Armenian Marketing Association) retrieved in January 2015 from: http://www.armenianmarketing.com/ru
17. EU Neighbourhood library: Culture in EU External Relations: Armenia country report. Retrieved on April 2015 from: http://www.enpi-info.eu/library/content/culture-eu-external-relations-armenia-country-report
18. European forum of democracy and solidarity: Armenia. Retrieved on April 2015 from: http://unfpa.am/en/demographic-situation
19. Everyculture: Armenia. Retrieved on April 2015 from: http://www.everyculture.com/A-Bo/Armenia.html
20. Index Mundi: Armenia Demographics Profile 2014. Retrieved on April 2015 from: http://www.europeanforum.net/country/armenia
21. Jackson, S.L. (2009). Research Methods and Statistics: A Critical Thinking Approach 3rd edition. Belmont, CA: Wadsworth.
22. Information about LLC "PSM-CETCO Rus" in general, LLC "PSM-CETCO Rus" copyright 2014, retrieved in January 2015 from: http://psm-cetco.ru
23. Information about CETCO in general, CETCO copyright 2014, retrieved in January 2015 from: http://www.cetco.com/en-us
24.“Porter’s five forces”. Retrieved on April 2015 from: http://www.wikiwealth.com/five-forces:concrete
25. Tacentral: “Current economic situation in Armenia”. Retrieved on April 2015 from: http://www.tacentral.com/economy.asp?story_no=4
26. Transparency: “Armenia country profile”. Retrieved on April 2015 from: http://naturvernforbundet.no/international/environmental-issues-in-armenia/category931.html
27. The Government of the Republic of Armenia: official website. Retrieved on April 2015 from: http://www.heritage.org/index/country/armenia
28. UNFPA Armenia: demographic situation. Retrieved on April 2015 from: http://unfpa.am/en/demographic-situation
Очень похожие работы
Пожалуйста, внимательно изучайте содержание и фрагменты работы. Деньги за приобретённые готовые работы по причине несоответствия данной работы вашим требованиям или её уникальности не возвращаются.
* Категория работы носит оценочный характер в соответствии с качественными и количественными параметрами предоставляемого материала. Данный материал ни целиком, ни любая из его частей не является готовым научным трудом, выпускной квалификационной работой, научным докладом или иной работой, предусмотренной государственной системой научной аттестации или необходимой для прохождения промежуточной или итоговой аттестации. Данный материал представляет собой субъективный результат обработки, структурирования и форматирования собранной его автором информации и предназначен, прежде всего, для использования в качестве источника для самостоятельной подготовки работы указанной тематики.
bmt: 0.00483
© Рефератбанк, 2002 - 2024