To open a shop is easy, to keep it open is an art' Chinese proverb

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Rule Four - keep it simple . In fact, most of the questions are easy to solve , until you start to complicate them . This results in an incredibly complex structure of prices , discount schemes that are difficult even for your sales staff , advertising in the quarter page size that can fit six illustrations and list of eleven characteristics of the goods , with the instruction booklet , which you can understand , but having a doctoral degree , and the form is so long and convoluted that respondents may not understand the meaning of questions , and analysts can not understand the answers.Complexity - the enemy economy. The secret of success lies in the clarity of purpose , clearly aimed at achieving the end result. Meditate , socialize, do yourself and keep it simple . It may still not all marketing , but it is a way to " squeeze" the greatest results from any amount of available funds . In fact, these four rules would be redundant, and not for marketing organization in the presence of large or medium amounts of funding , but for marketing on a limited budget ( low-cost marketing ), they are the key to success.ReferenceNew Market Leader Intermediate Teacher's Book / New Market Leader. - Longman. Bill Mascull. 214 Pages.Yano Research Institute Ltd. ed. (2008), Luxury Import Brand Market in Japan 2008,Yano Research Institute Ltd. (in Japanese)Nagasawa, Shin'ya (2008), The Principles of LOUIS Vuitton -- The Strongest BrandStrategy -, proceedings of 5th International Symposium on ManagementEngineering 2008, R41, pp.l-5Nagasawa, Shin'ya ed. (2006), with Nagasawa's Laboratory in the Waseda BusinessSchool, Creating Customer Experience in Long Standing Companies: DesignManagement of Encounters with Customers, Doyukan. (in Japanese) andCorporate Synergy Development Center (Taipei) (translated in Chinese, 2008)