GIS IN TOURISM MARKETING. A POWERFUL TOOL?

Работа составлена на основе презентации. ...

"GIS is a powerful set of tools for collecting, storing, retrieving, converting and mapping spatial data from the real world" (Burrough, 1986)
Tourism - a person's activities during his free time. For the implementation of tourism activities, a change in the environment and other factors is required. The term comes from the word "Tour", which means a trip with a return to the end point, a trip with an educational purpose, a business trip or for leisure. The travel sector is the entire business and the organization that delivers services to customers. Attractive for clients: national parks, historical squares, natural landscapes, monuments of architecture, festivals, etc. In the tourism system GIS is used in different ways. An ordinary consumer uses the system to find information about thelocation, transport system, addresses. In general, GIS can be used for:
Search for important and necessary places for tourism.
Search for interesting historical and tourist places and sightseeings.
Choose the most suitable hotel, by comfortable for you price.
Planning an Optimal Sightseeing Plan, for saving time

Tourism - the direction of business, which is developing very quickly and rapidly. Positive dynamics from all possible conditions, create demand for the product through the whole world. The economic development of many countries directly depends on the tourism sector. Tourism - a difficult task for any country, because planning, promotion and implementation of services require a lot of effort. There are many factors that have different effects on tourism. Computing IT technologies are necessary to support all aspects of tourism. There is a special tool useful for different spheres of tourism - GIS, in the modern world this tool for management, analytics has received wide recognition. It is also used for tourism management and planning. It is important to clearly understand Tourism and GIS before discussing the application of GIS in tourism. Different segments of tourism require different types of data and analysis. To analyze and develop the tourism perspective and activities, to study the market, GIS is used in different ways. Below we will become acquainted with the definitions and characteristics of GIS