Бизнес-план по открытию салона красоты в Москве премиум класса

Introduction
Chapter 1Theoretical bases of business planning
1. Planning as a basic management function
1.2Basic concepts and types of business plans
1.3Purpose of business plan
1.4. Business plans structure
1.5. Marketing strategy
Chapter 2: Industry Profile and Overview
Chapter 3: Recommended business plan
Conclusion
List of literature

Бизнес-план по открытию салона красоты в Москве премиум класса

All this translates into tremendous growth for salons and spas. The spa, massage and beauty industry is booming like never before, making today a great time to join the industry.10
Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
B. Products and services
Services that are included in this industry are
Hairdressing services, ladies'
Hairdressing services , ladies'
Beauty parlours
Solaria
Nail services
Saunas, public
C. Description of the industry value chain
Value Chain: Beauty salon
Raw materials, agriculture and chemical industry
cosmetic production
Distribution
Retail
Beauty salon
1. First step is production natural and composite raw material.
2. Second step is production cosmetic and medical products (a cream, a mask, nail polishes etc).
3. Fifth step is distribution of clothing to wholesalers and retailers who are markets, shops, shopping malls.
4. Retail, selling in special stores.
5. Fourth step is usage in cosmetics in beauty salon.
D. Major customer groups
AVERAGE CLIENTS’ PORTRAIT11
Women
Men
12
E. Significant trends
Major trends in Russian beauty salon industry
Beauty salons shift from barbers’ services to aesthetic ones
Hair therapy becomes more popular
Demand for middle-class city SPAs increases
Massmarket companies and distributors open beauty salons
A growing trend in the beauty industry is the increased use of medical spa salons, which also offer salon and spa services. In 2009, there were 2,500 medical spas. It is believed that medical spa services performed by a licensed physician, physician's assistant or registered nurse will increase through 2010 as baby boomers age and demand for such procedures increases in younger women. 78 percent of the women rated medical credentials as very important when choosing a medical spa.
F. Growth Rat
II. Key competitors
A. Brief description of the focal company
Мademoiselle will, upon commencement of operations, sell a wide range of beauty services and products. Salon will provide quality hair, nail, and skin services, along with top lines of beauty products. What will set Мademoiselle apart from the competition is commitment to providing all of these services in one convenient location.
The salon will be located in a city center. The salon will utilize 1,540 square feet. The location is strategically situated on one of the busiest streets. It is a high profile area, with easy access from all parts of town.
B. Brief description of each key competitor
The largest beauty salon chains in Russia:
Persona
Persona hopes to surpass all expectations with a extensive treatment menu using the finest products made from 100% natural and organic ingredients together with the greatest attention to the detail, delivering a truly memorable salon experience
Mone
Offering a wide range of Beauty and Holistic Therapies, and using only the finest products. All therapists are fully qualified and insured. From Hot Stone and sports massage, Brazilian, Hollywood and Playboy waxing, Organic manicure and pedicure, to medical facials, Chocolate therapies, Reflexology, Hopi Ear candles, and Indian Head massage- the list goes on. Mone can also provide a wide range of Beauty and Holistic Therapies in the home, the workplace or at parties.
Alexander Todchuck’s Beauty Parlor
The Alexander Todchuk’s beauty salons chain successfully works in the market of hairdresser's services since1998. Competitive advantage is masters. Hairdressers-stylists of high qualification with shine use author's technologies of the hairstyles developed by Alexander Todchukom.
Jacques Dessange
Jacques Dessange offers a comprehensive, first class service to its clients. The therapies available are designed to relax, de-stress and satisfy every client. Prices are kept low to allow the opportunity of receiving salon treatments at more sensible prices. The treatment room provides a haven't for relaxation with soft, soothing music, beautiful design and the aroma of essential oils. Stress-free parking right outside the door enables the client to relax into the treatment quickly and really enjoy the experience
Misin Studio
Since 1994 company "Mysin-Studio" successfully exists in the world market of hairdresser's services. Today the network of salons "Mysin-Studio" is already 6 luxe-class beauty salons.
Aida
Beauty salons «АidaА» are lux beauty salons rendering hairdresser's services, cosmetology, manicure, a pedicure, escalating, design of nails of the highest quality.
Amsterdam
Offering skincare products, treatments and advice from the world leading skincare and beauty suppliers such as Guinot, Elemis, CACI, Jessica Nails and Neom Organics, the very latest cutting edge technologies are delivered by the beauty specialists and are ideal for discerning clients who are concerned about skin health
Vash Stil (Your Style)
The salon offers comprehensive beauty treatments to the general public, which can be intended to suit any budget for everyone. With private surroundings, the business also has experienced staff fully qualified and insured to give the client the best treatmen
Wella Dolores
Wella Dolores offers up to date treatments including Microdermabrasion, caviar &, collagen facials, chocolate facials, Spiezia organic facials, Thai therapy facials, aromatherapy facials, teenage facials and anti-ageing facials using a product similar to botox called Hibiscin which is completely natural.
C. Comparison matrices of different competitors on key indicators
Market Share
Service offerings
Persona
Mone
Alexander Todchuck’s Beauty Parlor
III. Industry Analysis
A. Societal environment analysis
1. Political, including regulatory restrictions, taxes, special statements of benefits
The road to a successful enterprise in the Russian business environment is, however, a series of obstacles—both cultural and governmental. However after the Government had been accepted the Federal Program of the state support of small business in the Russian Federation risks have decreased. A main objective of this was maintenance of favorable conditions for development of small business on the basis of improvement of quality and efficiency of measures of the state support at federal level.
The new or existing business enterprise must first decide how it will function in Russia. Affiliate companies are subject to a lot of restrictions from accreditation, licensing and so forth — most of which must be renewed periodically as required by the government.
2. Economic, including current and projected economic conditions that have or can have a positive or negative effect on the industry
An improvement in the business climate for small firms between 2001 and 2010 is visible both in the subjective perceptions of business owners.
Small businesses perceive such vital issues as the tax level, tax administration, the economic environment, and government regulations as less severe than two years earlier. The costs of starting a business have diminished, due to streamlined regulatory procedures. Thus, a year after the registration law was adopted, the number of state agencies a median entrepreneur had to visit to register a new business fell from five to three. Almost half of all firms registering completed the procedure within a week, as prescribed by the new law, while previously only a fifth of all firms managed to register that fast.
Firms now spend less time obtaining licenses, partly because the list of licensed activities has been shortened, and the period of license validity has, on average, increased.
The number of inspections by state agencies has been falling as well, as has the amount of time managers spent dealing with inspectors. Almost half of the firms said their top managers spent no time on.
Tax administration also improved significantly, thanks to the 2003 law simplifying the tax accounting system for small businesses. Many firms chose to switch to the simplified system that year and reported paying fewer taxes (by 66%) than other firms. This, in turn, reflected on entrepreneurs’ subjective perceptions of the tax administration: firms using the simplified system viewed taxation as a significantly less severe problem than did other firms.
Russian beauty salon market value is estimated at $5 bln. The total number of beauty salons reached 35000. 15% of them (3500-4000) work in Moscow. Premium class establishments and SPA take 20-25% of the market. 30-40% share is seized by middle-class salons.
Russian beauty salon market share accounts for over US$2 bln. The overall potential of the industry is much higher. Average citizen of Russia spends on beauty salon services about $13 per annum. Rate of market growth remains stable –20-25%.
Recent phenomenon has been the rise in popularity of beauty salons. Many people now treat a trip to the salon not only as a necessity as they did in Soviet times, but also as a leisure activity. Groups of friends go to a salon together and spend several hours having various treatments whilst caching up on all of the gossip. Salon treatments in general have also become much more popular.
3. Social, including social trends of fads, political movement and etc
By the year 2010, the number of teenagers is estimated to grow to 35 million.
Young women (ages 12-24) out-buy all other age groups when it comes to hair care, skincare, cosmetics, and fragrances.
A majority (63%) of medium-to-large-size salons owners and managers indicated that the number of men using their salons has increased. Men are requesting hair, skin, nail, and body treatments, and 41 percent of them purchase retail products at a salon. Men’s hair coloring is one of the fastest growing segments of the hair coloring market.
4 Technological, including existing or developing technologies that have a positive or negative effect on the industry
Salon management software technology can help a beauty salon with appointments, inventory, financial reporting capabilities and payroll functions. The salon management software can help keep track of clients and their purchases. This can help the salon manager build marketing tools based on favorite and best-selling products.
B. Competitive Analysis
1. Degree of rivalry among existing firms
A high competition is observed in this segment of the market. The key factor of success is a correct choice of a premise. The beauty salon is guided by a successful arrangement.
2. Threat of substitutes.
Threat of substitutes is is very high that’s why it is necessary for beauty salon to allocate competitive advantages
3. Supplier power
Supplier power is low. It is presented a lot of interchangeable production, suppliers and manufacturers. Therefore they don't render essential influence on beauty salons.
4. Barriers to entry
High competition. It means that at the initial stage time is required for a gain of a certain segment Red tape. For registration and reception of licenses it is required registrations of many documents
5. Buyers power
There are many independent buyers in the market therefore they don't render strong influence on firm.
C. Key success factors (KSFs) in the industry
1. Technical Skills
It goes without saying that salon need to master the skills and techniques of profession in order to meet (and exceed) client's expectations.
2. Communication
Staff must be a people person with outstanding communications skills. He engages with people naturally; staff truly enjoys interacting with customers and staff is genuinely pleased to see them and interested in their lives.
3. Build Personal Brand
4. Commitment to Lifelong Learning
Salon need always stay current on the latest beauty industry trends.
5. Customer Service
Beauty salon is the business of pampering customer. There's no such thing as being too attentive in this highly competitive industry.
6. Business Skills
Exceptional marketing and sales skills are vital to achieving success. Salons will always marketing itself and staff’s skills; and selling products to r clientele is an integral part of the salon/spa environment.
8. Empathy
Staff needs to be sensitive to client's feeling. Be diplomatic and helpful when they ask for an unflattering hairstyle.
Chapter 3: Recommended business plan
1.0. Executive Summary
1. Company name, address, and phone number
Company name: Мademoiselle.
Address: Sergei Radonezsky st, 12
Мademoiselle is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. Мademoiselle will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
2. Key people of the company
1.1. Objectives
The goal of Мademoiselle Salon to provide the community with an institution of cosmetology that targets all socioeconomic standings.
The Ten Commitments of Excellence
Commitment to well-being.
Well-being is the cornerstone of personal and professional growth. Without personal and professional well-being mission cannot be achieved.
Commitment to the team objective.
The team objective is a guide to follow in service to clients, support of each other, and team growth.
Commitment to goal attainment.
Every individual should have personal and economic goals. Students and staff work within a framework of daily evaluation in order to identify and achieve their long-term objectives.
Commitment to time management system.
Time management system should be utilized in all clinic activities to provide maximum efficiency and effectiveness for clients.
Commitment to retailing through client experience.
Each team member is also a salesperson. Retailing is a vital prerequisite to client experience and ultimately leads to professional success.
Commitment to value-added service.
Value-added means doing and giving more than is expected.
Commitment to innovation.
Strength lies in passion to implement new ideas and embrace change. Innovation involves risking failure.
Commitment to personal property.
Commitment to respecting all equipment and belongings of others. Stealing from others is stealing from oneself.
Through strong commitment, strong marketing, and a solid financial plan, Мademoiselle will service the community and be recognized as a business leader.
1.2. Mission
Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation.
1.3. Summary of financial request
The following sources of financing will be used:
1. Own funds
2. Bank crediting.
2.0. Company Summary
Hair and Beauty Salon is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.
2.1. Company ownership
Мademoiselle Salon is a Limited Liability Company It is designed to provide the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership. Formation is more complex and formal than that of a general partnership. The owners are members, and the duration of the LLC is usually determined when the organization papers are filed. The time limit can be continued, if desired, by a vote of the members at the time of expiration. LLCs must not have more than two of the four characteristics that define corporations: Limited liability to the extent of assets, continuity of life, centralization of management, and free transferability of ownership interests.
3.0. Products and services
The services offered include:
The Male Room—Hair cuts, color, hand, and nail treatments.
Hair design, colorization, chemical reconstruction, scalp massage and reconstruction, natural and alternative nail treatments, make-up , and full body massage, cosmetology. Stress-relieving treatments completed the wellness services.
Hair Care:
Haircut only for women
Haircut only for men
Haircut & blow dry
Flat Iron / Thermal finish
Children
Shampoo/Blow-dryBeard trim
Bang trim
Special occasion hair
Bridal trial hair (1hr)
Wedding styling
Shampoo/set
Texture Services
Permanent wave
Extra Perm Solution
Curl reformation
Relaxer   
Phyto relaxer
Anti-Curl
Braiding
Hair Extensions
Color Services
Color Single Process
Color Double Process
Highlights partial foil
Highlights full foil
Corrective color
Bear dye
Mustache dye
Color conditioning
Hair & Scalp Treatments
Phyto Scalp/hair treatment with massage
Phyto Scalp treatment with massage
Waxing and hair removal services
Skeen care treatments
Deep Pore Cleansing/customized facial 
Signature facial with scalp massage
Our signature facial (60min)
Classic European facial
Express/ Mini facial
Gentlemen’s facial
Deep pore cleansing facial series of 6 
Specialty Facials (BioElements)
Manual microdermabrasion
Maximum peeling treatment
Maximum peeling treatment (series of 6)
Oxygenation facial
VitaMineral power facial
Post-op facial
Pigment balancing treatment
Flexx-C Anti-Aging facial
Specialty Facials (Guinot)
Liftosome- Anti-Aging
Beauty New-Renewing Peel  
Beauty New-Renewing Peel (series of 6)
Aromatic-Customized Facial
Microtreatments:
Specialty treatments for specific areas. These treatments can be added onto any of the facials, body rituals, or performed alone. If they are added to the treatment, they are 15 dollars less:
Eye area rescue mask
Lip conditioning treatment
Eye relaxing massage
Collagen eye treatment
Hand herbology treatment
Scalp/hair treatment with massage
Scalp aromatherapy treatment
Reflexology
Elbow rescue treatment
Full face collagen mask
Permanent Makeup
Eyebrow
Lip liner
Upper or Lower eyeliner
Full lips
Massage and body treatment
Papaya Enzyme Exfoliating  Treatment
Body Bronzer
Herbology Body Ritual (60min)
Aromatherapy treatment (60min)
Back treatment (30min)
Exotic Body Experience 30/60min
Swedish massage 30/60/90min
Deep Tissue Therapeutic massage 30/60/90min
Cellulite/Detoxifying Treatment (60min)
Cellulite/Detoxifying Treatment series of 6 
Ear candling (30min)
Bust Firming Treatment (45 min
Nail treatment
Manicure
Spa manicure
Pedicure
Spa pedicure
Hot stone pedicure
Polish change hands/feet
French finish
Nail design per finger
Paraffin treatment
3.1. Patent or trademark protection
Мademoiselle Salon will be registered according to the law of the Russian Federation.
3.2. Future product and service offerings
Under trade mark Мademoiselle Salon the network of beauty salons will be organized.
4.0. Market Analysis Summary
Russian beauty salon market value is estimated at $5 bln. The total number of beauty salons reached 35000. 15% of beauty salon (3500-4000) is situated in Moscow. Premium class establishments and SPA take 20-25% of the market. 30-40% share is seized by middle-class salons.
Russian beauty salon market share accounts for over US$2 bln. The overall potential of the industry is much higher. Average citizen of Russia spends on beauty salon services about $13 per annum. Rate of market growth remains stable –20-25%.
Recent phenomenon has been the rise in popularity of beauty salons. Many people now treat a trip to the salon not only as a necessity as they did in Soviet times, but also as a leisure activity. Groups of friends go to a salon together and spend several hours having various treatments whilst caching up on all of the gossip. Salon treatments in general have also become much more popular.13
4.1. Market segmentation
The recession hurt the industry, with consumers cutting back on discretionary purchases like manicures and hair services. With the economy on the road to recovery, salons will experience growth again, aided by a rise in disposable income and consumer sentiment. Hair and nail salons will also benefit by taking advantage of eco-friendly products and abiding by new regulations.
Products & Services
 
Product/Services
Haircutting services
Hair coloring services
Other hair care services
Nail care services
Skin care services
Merchandise sales