Коммуникации и реклама на рынке B2B, транспортная индустрия оказания услуг(грузовые перевозки ж.д)

Литература
Книги
1.Berry, M. (1998) The New Integrated Direct Marketing. Aldershot: Gower.
2.Bovee, C.L., Thill, J.V., Dovel, G.P. and Wood, M.B. (1995) Advertising Excellence. Maidenhead: McGraw-Hill.
3.Colley, R. (1961) Defining Advertising Goals for Measured Advertising Response. DAGMAR. New York: Association of National Advertisers.
4.Cummins, J. (1993) Sales Promotions. London: Kogan Page.
5.De Chernatony, L. and McDonald, M.H.B. (1994) Creating Powerful Brands. Oxford: Butterworth-Heinemann.
6.De Pelsmacker, M., Geuens, M. and Van der Ber, J. (2001) Marketing Communication. London: Pearson Education.
7.Fill, C. (1999) Marketing Communications: Context, Contents and Strategies. Harlow: Pearson Education.
8.Foxall, G.R. (1994) Consumer Psychology for Marketing. London:Routledge.
9.Haig, M. (2000) e-PR — The Essential Guide to Public Relations. London: Kogan Page.
10.Hart, N. (1998) Business-to-Business Marketing Communications, 6th edn. London: Kogan Page.
11.Jefkins, F. (1988) Secrets of Direct Response Marketing. Oxford: Butterworth-Heinemann.
12.Kent, R. (1994) Measuring Media Audiences. London: Routledge.
13.Shimp, T.A. (1997) Advertising, Promotion and Supplemental Aspects of Integrated Marked Communications, 4th edn. London: Dryden Press.
14.Smith, P.R. and Taylor, J. (2002) Marketing Communications: An Integrated Approach, 3rd edn. London: Kogan Page.
15.Van Reil, C.B.M. and Blackburn, C. (1995) Principles of Corporate Communications. London Pearson Education.
16.Wright, R. (2000) Advertising. Harlow: Pearson Education.
17.Wright, R. (2003) Business and Marketing Dictionary. Chelmsford: Earlybrave.
Журналы
18.Cox, J. (1996) «Making a case for trade shows», Business Marketing, 81: T4.
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20.Eagle, L. and Kitchen, B. (2000) «IMC, brand communications and corporate culture», European Journal of Marketing, 34: 667–86.
21.Edmonston, J. (1996) «Practical tips to measure advertising’s performance», Business Marketing, June: 14.
22.Fojt, M. (1995) «Becoming a customer driven organisation», Journal of Service Marketing (3): 7–8.
23.Jones, E. (1996) «Leader behavior, work attitudes and turnover of salespeople: an integrative study», Journal of Personal Selling and Sales Management, 16: 13–23.
24.Kaydo, C. (1996) «Making a marketing impact», Sales and Marketing Management, September 89–94.
25.Lohita, R., Johnson, WJ. and Rab, L. (1995) «Business-to-business advertising: what are the dimensions of an effective print ad?», Industrial Marketing Management, 24: 369–78.
26.Morrill, J.E. (1970) «Industrial advertising pays off, Harvard Business Review, 48: 4–14.
27.Sashi, CM. and O’Leary, B. (2002) «The role of the internet auctions in the expansion of B2B markets», Industrial Marketing Management, 31: 103–10.
28.Shoham, A. (1992) «Selecting and evaluating trade shows», Industrial Marketing Managem 21: 335–41.
29.Tanner Jr., J.F. and Chonko, L.B. (1996) «Using trade shows throughout the product life cycle», Centre for Exhibition Industry Research Report.