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293999 |
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24 мая 2014 |
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9
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Описание
I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным:
1) brand - бренд (марка)
2) trademark - товарный знак
3) salesman - продавец
4) cash - денежные средства
5) trade - торговля
6) supplier - поставщик
7) production - производство
8) garment - одежда
9) corporation - корпорация
10) partnership - партнерство
a) association of two or more persons that conduct a business for profit as co-
owners
b) a large company or business organization
c) a piece of clothing
d) the making of goods available for use
e) someone whose business is to provide goods and services to another company
f) the business of buying and selling goods or services
g) money in the form of notes and coins
h) someone whose job is to help customers and sell things in a ...
Содержание
I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным:
1) brand - бренд (марка)
2) trademark - товарный знак
3) salesman - продавец
4) cash - денежные средства
5) trade - торговля
6) supplier - поставщик
7) production - производство
8) garment - одежда
9) corporation - корпорация
10) partnership - партнерство
a) association of two or more persons that conduct a business for profit as co-
owners
b) a large company or business organization
c) a piece of clothing
d) the making of goods available for use
e) someone whose business is to provide goods and services to another company
f) the business of buying and selling goods or services
g) money in the form of notes and coins
h) someone whose job is to help customers and sell things in ashop
i) anything that distinguishes a company’s product from other similar products
j) a name or design belonging to a particular company, used on its products
II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.
1. The American Henry Ford gave two things to the world – affordable motor cars and the production line.
2. There are several ways to measure how developed a country is: life expectancy, education level and real income of the population.
3. We want to increase our market share in Spain.
III. a) Выполните темы КОПР № 2, 4.
b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.
1. Many expensive designer clothes are now manufactured (Present simple Passive Voice) cheaply in Asia.
2. We are looking (Present Continuous Active Voice) for a more economical way of heating our offices.
3. Some companies have found (Past Perfect Active Voice) ways to work in a bilingual market.
IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.
1. We have to restructure our company if we want to survive.
2. Governments can change employment and business laws to make the market more competitive.
3. Tax on harmful products like tobacco and alcohol should discourage people from consuming them.
V. В следующих предложениях подчеркните Participle 1 и Participle 2 Переведите предложения на русский язык.
1. There mustn’t be any barriers to new companies entering (Participle 1) the market.
2. Taxes placed (Participle 2) on income and wealth are known as direct taxes.
3. Price is a powerful instrument affecting (Participle 1) demand in many markets.
VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 2, 3.
A Family Affair - Вenetton
1. Benetton Group is a global brand, based in Treviso, Italy. The name comes from the Вenetton family who built probably the most remarkable family venture of the late 20th century. The Вenetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy. When their father died, the eldest, Luciano, left school to work in a clothing store in order to support his mother, a sister, and two younger brothers.
2. In the mid-1950s Guiliana Вenetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in men’s sweaters at that time. Luciano, who was then twenty and had worked as a men’s clothing salesman in Treviso, realized his 17-year-old sister’s talent. The two siblings sold their bicycle and accordion and scraped together enough cash to buy their first second-hand knitting machine in 1955. And so Вenetton was born. The bright colours in which the original sweater was knitted became its trademark.
3. In 1965 the Вenetton company was formed as a partnership with Luciano as Chairman, his brother Guilberto in charge of administration, their younger brother running production, and Guiliana as chief designer. The firm’s success depends on a family structure which is now rare in Italy and the rest of Europe. Six of their eleven children also work in the company. However, Luciano has also come to include friends and colleagues in the business once they have demonstrated a solid commitment to the firm, which is why he is unconcerned about the group’s future.
4. The Вenetton Group produces over 110 million garments every year, over 90 per cent in Europe. The Italian multinational company has become one of the world’s biggest suppliers of casual clothes. It is a corporation which has now diversified into banking, supermarkets, sporting equipment, restaurants and Formula One cars.
VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3):
a) истинными (true)
b) ложными (false)
c) в тексте нет информации (no information)
1. The Вenetton Group produces over 110 million garments every year, 90 per cent in Italy.
2. There are few family businesses like Вenetton in Italy and the rest of Europe nowadays.
3. Carlo, the youngest, supervises the sheep ranches in Patagonia.
VIII. Прочитайте абзац 1 и ответьте письменно на следующий вопрос:
Where was the Вenetton clothing line created
Введение
I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным:
1) brand - бренд (марка)
2) trademark - товарный знак
3) salesman - продавец
4) cash - денежные средства
5) trade - торговля
6) supplier - поставщик
7) production - производство
8) garment - одежда
9) corporation - корпорация
10) partnership - партнерство
a) association of two or more persons that conduct a business for profit as co-
owners
b) a large company or business organization
c) a piece of clothing
d) the making of goods available for use
e) someone whose business is to provide goods and services to another company
f) the business of buying and selling goods or services
g) money in the form of notes and coins
h) someone whose job is to help customers and sell things in a shop
i) anything that distinguishes a company’s product from other similar products
j) a name or design belonging to a particular company, used on its products
II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.
1. The American Henry Ford gave two things to the world – affordable motor cars and the production line.
2. There are several ways to measure how developed a country is: life expectancy, education level and real income of the population.
3. We want to increase our market share in Spain.
III. a) Выполните темы КОПР № 2, 4.
b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.
1. Many expensive designer clothes are now manufactured (Present simple Passive Voice) cheaply in Asia.
2. We are looking (Present Continuous Active Voice) for a more economical way of heating our offices.
3. Some companies have found (Past Perfect Active Voice) ways to work in a bilingual market.
IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.
1. We have to restructure our company if we want to survive.
2. Governments can change employment and business laws to make the market more competitive.
3. Tax on harmful products like tobacco and alcohol should discourage people from consuming them.
V. В следующих предложениях подчеркните Participle 1 и Participle 2 Переведите предложения на русский язык.
1. There mustn’t be any barriers to new companies entering (Participle 1) the market.
2. Taxes placed (Participle 2) on income and wealth are known as direct taxes.
3. Price is a powerful instrument affecting (Participle 1) demand in many markets.
VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 2, 3.
A Family Affair - Вenetton
1. Benetton Group is a global brand, based in Treviso, Italy. The name comes from the Вenetton family who built probably the most remarkable family venture of the late 20th century. The Вenetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy. When their father died, the eldest, Luciano, left school to work in a clothing store in order to support his mother, a sister, and two younger brothers.
2. In the mid-1950s Guiliana Вenetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in men’s sweaters at that time. Luciano, who was then twenty and had worked as a men’s clothing salesman in Treviso, realized his 17-year-old sister’s talent. The two siblings sold their bicycle and accordion and scraped together enough cash to buy their first second-hand knitting machine in 1955. And so Вenetton was born. The bright colours in which the original sweater was knitted became its trademark.
3. In 1965 the Вenetton company was formed as a partnership with Luciano as Chairman, his brother Guilberto in charge of administration, their younger brother running production, and Guiliana as chief designer. The firm’s success depends on a family structure which is now rare in Italy and the rest of Europe. Six of their eleven children also work in the company. However, Luciano has also come to include friends and colleagues in the business once they have demonstrated a solid commitment to the firm, which is why he is unconcerned about the group’s future.
4. The Вenetton Group produces over 110 million garments every year, over 90 per cent in Europe. The Italian multinational company has become one of the world’s biggest suppliers of casual clothes. It is a corporation which has now diversified into banking, supermarkets, sporting equipment, restaurants and Formula One cars.
VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3):
a) истинными (true)
b) ложными (false)
c) в тексте нет информации (no information)
1. The Вenetton Group produces over 110 million garments every year, 90 per cent in Italy.
2. There are few family businesses like Вenetton in Italy and the rest of Europe nowadays.
3. Carlo, the youngest, supervises the sheep ranches in Patagonia.
VIII. Прочитайте абзац 1 и ответьте письменно на следующий вопрос:
Where was the Вenetton clothing line created
Фрагмент работы для ознакомления
Американец Генри Форд дал миру две вещи – доступные легковые автомобили и поточную (производственную) линию.There are several ways to measure how developed a country is: life expectancy, education level and real income of the population. Существует несколько способов измерить, насколько развита страна: продолжительность жизни, образовательный уровень и реальный доход населения.We want to increase our market share in Spain.Мы хотим увеличить нашу долю на рынке в Испании.III. В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.Many expensive designer clothes are now manufactured cheaply in Asia. We are looking for a more economical way of heating our offices. Some companies have found ways to work in a bilingual market.Выполнение:Many expensive designer clothes are now manufactured cheaply in Asia (present indefinite, passive voiсe).We are looking for a more economical way of heating our offices (present continuous, active voice).Some companies have found ways to work in a bilingual market ( present perfect, aktive voice).Многие дорогие дизайнерские вещи сегодня дешевле производить в Азии.Мы ищем более экономичный способ отопления наших офисов.Некоторые компании нашли способы работать на двуязычном рынке.IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.We have to restructure our company if we want to survive.Governments can change employment and business laws to make the market more competitive.Tax on harmful products like tobacco and alcohol should discourage people from consuming them. Выполнение:We have to restructure our company if we want to survive.Governments can change employment and business laws to make the market more competitive.Tax on harmful products like tobacco and alcohol should discourage people from consuming them. Mы должны реструктуризировать нашу компанию, если мы хотим выжить.Правительства могут менять уровень занятости и законы бизнеса, чтобы сделать рынок более конкурентоспособным.Налог на вредную продукцию, такую. как табак и алкаголь, должен отбивать охоту у людей употреблять их.V. В следующих предложениях подчеркните Participle 1 и Participle 2 Переведите предложения на русский язык. There mustn’t be any barriers to new companies entering the market.Taxes placed on income and wealth are known as direct taxes.Price is a powerful instrument affecting demand in many marketsВыполнение:There mustn’t be any barriers to new companies entering the market( 1).Taxes placed on income and wealth are known as direct taxes ( 2).Price is a powerful instrument affecting demand in many markets(1).Никаких препятствий для новых компаний, входящих на рынок, быть не должно.Налоги, которыми облагаются доходы и имущество- это прямые налоги.Цена является мощным инструментом, влияющим на спрос на многих рынках.VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 2, 3. A Family Affair - Вenetton 1. Benetton Group is a global brand, based in Treviso, Italy. The name comes from the Вenetton family who built probably the most remarkable family venture of the late 20th century. The Вenetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy. When their father died, the eldest, Luciano, left school to work in a clothing store in order to support his mother, a sister, and two younger brothers. 2. In the mid-1950s Guiliana Вenetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in men’s sweaters at that time. Luciano, who was then twenty and had worked as a men’s clothing salesman in Treviso, realized his 17-year-old sister’s talent.
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