Communication and negotiation with business partners from Baltic and Nordic countries

Работа написана на английском языке на тему Деловые переговоры с партнерами из Балтийских
и Скандинавских стран
...

PREJUDICE 3
STEREOTYPE DESCRIPTION OF NORDIC COUNTRIES 3
STEREOTYPE DESCRIPTION OF BALTIC COUNTRIES. 3
REASONS FOR WHY “RESPECT” IS THE MOST IMPORTANT WORD IN CULTURE STUDIES. 4
CULTURAL AWARENESS 5
GENERAL ASPECTS OF THE NORDIC COUNTRIES 6
COMMUNICATION WITH NORDIC PEOPLE 9
GENERAL ASPECTS OF BALTIC COUNTRIES 10
NEGOTIATION SKILLS IN BALTIC COUNTRIES. 11
LITERATURE AND SOURCES 14

As commonly used in psychology, prejudice is not merely a statement of opinion or belief, but an attitude that includes feelings such as contempt, dislike, or loathing. Where prejudices lurk, stereotypes are seldom far behind. The term "stereotype," coined in 1798 by the French printer Didot, originally referred to a printing process used to create reproductions (Ashmore & Del Boca, 1981). Journalist Walter Lippmann (1922) later likened stereotypes to "pictures in the head," or mental reproductions of reality, and from there, the term gradually came to mean generalizations – or, quite often, overgeneralizations – about the members of a group. As with prejudice, these generalizations can at times be positive (e.g., women are nurturing, Japanese excel at math), but for the most part, they te nd to be negative and resistant to change