Some people say the traditional marketing paradigm is no longer applicable in the world of the internet and that new concepts are called for.

Традиционный маркетинг ...

Традиционный маркетинг для бизнеса

Традиционный маркетинг

The traditional marketing techniques, concepts and structures are proving less effective in today's increasingly connected world. Basic management methods and structures are failing to adequately accommodate a complex world view, which is characterized by discontinuous change, hyper competition and the exponential explosion of information science and shows how the management paradigm has been updated by the new era of the virtual structures. The new, virtual reality world requires a new modern-day marketer who must be familiar with the key advances in technology that impact on the marketing process. For example, technology advances enable the marketing process to be conducted effectively and efficiently and allow the marketing professional to do more things and task better using computerization measuring instruments for advertising research.
Modern marketing information systems have revolutionized the planning process in marketing in terms of detail and speed. Data mining and data fusion are new techniques that allow marketing research professionals to skim information from a wide range of sources.