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Windows 8 in the Word's Market

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Код 177089
Дата создания 2013
Страниц 17
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Key Words
Introduction
1.Windows 8 for PCs
1.1.First impression of Windows 8
1.2.Windows 8’s progress – insufficient growth
1.3.A hope for the Windows 8 OS
1.4.The second Vista: epic fail for Microsoft again
2. Market of tablets and mobile phones
2.1. An OS Designed for a Tablet
Conclusions
Bibliography

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Microsoft did say that the figure of 60 million could be attributed to upgrades and sales to manufacturers – so not sales of actual PCs to the end user. Reller had claimed the 60 million was “roughly in line with where we would have been with Windows 7".
On the plans to help Q1 and Q2 sales and of a marketing reboot, Microsoft reckoned it was pleased with uptake of Windows 8 and said: “We work closely with our OEM partners to put a great hardware assortment that brings Windows 8 experiences to life at the center of our marketing campaigns – three key hardware refresh and selling timeframes for OEMs and Microsoft campaigns continue to be: spring, back to school and holiday.
"As market conditions evolve, we will continue to work in tandem with PC makers on creating successful and compelling campaigns”. (Clarke, 2013)
2. Market of tablets and mobile phones
2.1. An OS Designed for a Tablet
Manufacturers continue to introduce tablets at a dizzying reite, suggesting that there's room for e. viable competitor to the Apple iPad, and that so far Android has not cut it. That leaves the door wide open for Windows 8 tablets. But as with everything else about the new operating system, the success of Windows 8 tablets hinges on consumer buy-in to the dramatic; OS redesign.
Windows 8 has the potential to provide uniformity across devices. By design, it behaves similarly regardless of the device you use it on. The idea of a tablet that looks and functions basically the same as a laptop or desktop has a lot of appeal; even better is the prospect of owning software that scales across all platforms, so you can use it on whatever device you Like.
Of course, some conditions apply; if Microsoft gets critical mass on app development; if Microsoft provides tools that businesses need to perform essential tasks and manage devices; if Windows tablets can compete headto head with Apple's iPad on price. Those "ifs" likely won't be resolved until the full Windows 8 launch occurs. The greatest advantage Windows 8 tablets may enjoy relates to the interoperability of Windows 8 with existing software. The 90 million-plus users of Windows-based systems already use a lot of Windows software. The question is whether those apps will work well—or at all—on Windows 8 tablets.
The issue is twofold. First, existing apps are not optimized for touch, and as a result menus may be difficult to navigate by finger. Second, and even more fundamentally, Windows 8 is the first Windows OS to run on ARM system-on-chip platforms, with support in place for chips from Nvidia.
But since ARM is a completely different architecture from the one used in the AMD/Intel x86/x6A universe, existing Windows software won't run on ARM-based tablets. Microsoft has stated that ARM tablets will not have a desktop mode, nor will they offer any emulation to handle existing apps. Consequently, ARM tablets—which are widely expected to be lighter and less expensive than Intel- or AMDbased tablets—will work only with new Metro-style apps. Those limitations could be a recipe for disaster, if they contribute to consumer confusion and discourage businesses from jumping on the Windows tablet bandwagon—unless the hardware has Intel or AMD inside.
In the macro view, Microsoft has every reason to extend Windows 8 to its other platforms to effect a grand unification of interfaces as well as of media and app stores, but Microsoft isn't talking about that as of this writing.
If that were to happen, consumers might be the beneficiaries of a well implemented strategy, and Microsoft might rapidly gain ground in the phone and tablet markets.
BlueStacks, the startup bringing Android applications to PCs and Macs, is today releasing a version of its App Player software optimized for new Surface Pro PCs and others running Windows 8. The move comes on the heels of key distribution agreements with several companies in the PC ecosystem, including AMD, Asus, MSI, and most recently, Lenovo. The various deals will see BlueStacks’ software preloaded onto over 100 million PCs in 2013, BlueStacks previously announced. (Perez, 2013)
We’re now also hearing that the startup is talking with Dell and HP about similar deals.
Today’s release of the App Player for Surface Pro is the first time the BlueStacks software has been supported on the Windows 8 operating system – and it comes at a critical time for Microsoft, whose Surface devices are suffering from lackluster sales, amid incongruous reports of “amazing” customer response and sold out inventories.
With BlueStacks, customers can now run 750,000+ Android applications on their Windows computers, which is a big leap up from the some 35,000 apps currently available in the Windows 8 app store. (Perez, 2013)
“The Surface Pro is an innovative device, but it has none of the top apps,” says BlueStacks CEO, Rosen Sharma. “This fixes that and adds a lot of value for buyers.”
To customize the software for the new OS, BlueStacks now offers the ability to launch the Player from a tile pinned to the Windows 8 Start screen, and it includes a true full-screen mode. In earlier Windows 7 releases, that was not the case, as the software had left room for the BlueStacks control strip at the bottom of the screen. There’s also a new “Charms” menu, available on the right side of the screen, where the Back, Menu, Settings and Home buttons (for Android) are provided.
Android apps use the tilt and motion sensor of the Surface Pro/Windows 8 tablet to re-orient their display to portrait or landscape mode accordingly.
“We have had a lot of people write us that they were on the fence about getting a Surface Pro, and were waiting for something like this,” John Gargiulo, BlueStacks VP of Marketing and Biz Dev, tells us. (Perez, 2013)
The company has now passed 5 million downloads of its mobile software across both Mac and PC, based on numbers from BlueStacks.com’s homepage. However, its OEM partners have not yet revealed their numbers, only reporting “healthy” adoption rates.
BlueStacks today is also paying tribute to Google’s “Get Your Google Back” campaign promoting the Google Windows 8 application, with its own take – GetYourAppsBack.com. From this website, Windows 8 users can download both the App Player and Android apps.
Conclusions
To conclude, this paper dealt with Windows 8 and its position in the market of OS for PC as well for mobile devices including phones and tablets.
Now it is clear that despite all the design solutions introduced in this version of OS, its share shrinking. Its advantages are at the same time its drawbacks – new design that is unusual for old users and its orientation towards tablets and smartphones.
On the one hand, Windows 8 proved to be friendly towards the newly introduced portable devices and seems to be designed for use in these devices. On the other hand, the old application in PCs seems to suffer from this new direction.
However, not all the experts claim that Windows 8 is bad and needs re-designing. Some of them, who have an extensive experience working with various platforms and systems, state that the OS is quite well-structured and its possible drawbacks such as “Start” icon absence are easily fixed thanks to crack programs and add-ons that are abundantly presented in any Application market.
As it was stated in the Introduction part, Windows 8 appeared to be really very different from its previous releases and here the main problem of the system is concealed. The market seems to react very sensitively to the changes made in OS’s design and now (as all the articles used for writing this short report on Windows 8’s performance are up-to-date and are dated 2013) the market share shrinks making it difficult for Microsoft to go on without changes. Their only hope lies in developing markets as well as in portable devices segment expansion.
What is more, Windows 8 is acknowledges to be a “second Vista”. We all remember the sad experience of Vista system that was so unpopular that Microsoft faced the necessity to launch its next version (Windows 7, very popular and successful) sooner than it was expected.
Thus, after half a year after an official launch, Windows 8 is somehow fixed in terms of obvious bugs and problems. However, the main question remains: are those changes and innovations worth this falling down nowadays? Will people ever get used to this specific design or is it better to make Windows look like Windows but not an Android-based system or iOS copy?
These questions are to be answered in near future as the discussions around Windows 8 become more and more intensive while this is the only one Windows OS being provided with the majority of C being sold.

Bibliography
Burns, M. (2013, February 14). A Surface Mini Could Wake Up Windows Phone 8. Retrieved March 11, 2013, from TechCrunch: http://techcrunch.com/2013/02/14/a-surface-mini-could-wake-up-windows-phone-8/
Burns, M. (2013, January 10). The Razer Edge Gaming Tablet Is The Only Windows 8 Tablet You Should Buy. Retrieved March 11, 2013, from TechCrunch: http://techcrunch.com/2013/01/10/the-razer-edge-gaming-tablet-is-the-only-windows-8-tablet-you-should-buy/
Clarke, G. (2013, January 24). Microsoft blasts PC makers: It's YOUR fault Windows 8 crash landed. Retrieved March 11, 2013, from The Register: http://www.theregister.co.uk/2013/01/24/windows_8_blame_game/
Crothers, B. (2013, March 9). Four months in, Windows 8 needs help. Retrieved March 11, 2013, from Cnet: http://news.cnet.com/8301-10805_3-57573370-75/four-months-in-windows-8-needs-help/
Dignan, L. (2013, February 1). Enterprises spurn Windows 8, but there's emerging market hope. Retrieved March 11, 2013, from ZDNet: http://www.zdnet.com/enterprises-spurn-windows-8-but-theres-emerging-market-hope-7000006771/
Lardinois, F. (2013, 17 January). Metro And The Desktop: After A While, It Feels Like A Quirk, Not An Annoyance. Retrieved March 11, 2013, from Techcrunch: http://techcrunch.com/2012/06/17/windows-8-youll-absolutely-hate-it-at-first-but-give-it-a-chance-anyway/
Microsoft Corp. (2013). Meet Windows 8. Retrieved March 10, 2013, from Windows: http://windows.microsoft.com
Olanoff, D. (2013, January 8). Microsoft Announces 60M Licenses For Windows 8 Sold, Showing Similar Sales Trajectory To Windows 7. Retrieved March 11, 2013, from Techcrunch: http://techcrunch.com/2013/01/08/microsoft-announces-60m-licenses-for-windows-8-sold-showing-similar-sales-trajectory-to-windows-7/
Perez, S. (2013, February 12). BlueStacks Brings Over 750,000 Android Applications To Windows 8 And Surface Pro. Retrieved March 11, 2013, from TechCrunch: http://techcrunch.com/2013/02/12/bluestacks-brings-over-750000-android-applications-to-windows-8-and-surface-pro/

Список литературы [ всего 9]

Burns, M. (2013, February 14). A Surface Mini Could Wake Up Windows Phone 8. Retrieved March 11, 2013, from TechCrunch: http://techcrunch.com/2013/02/14/a-surface-mini-could-wake-up-windows-phone-8/
Burns, M. (2013, January 10). The Razer Edge Gaming Tablet Is The Only Windows 8 Tablet You Should Buy. Retrieved March 11, 2013, from TechCrunch: http://techcrunch.com/2013/01/10/the-razer-edge-gaming-tablet-is-the-only-windows-8-tablet-you-should-buy/
Clarke, G. (2013, January 24). Microsoft blasts PC makers: It's YOUR fault Windows 8 crash landed. Retrieved March 11, 2013, from The Register: http://www.theregister.co.uk/2013/01/24/windows_8_blame_game/
Crothers, B. (2013, March 9). Four months in, Windows 8 needs help. Retrieved March 11, 2013, from Cnet: http://news.cnet.com/8301-10805_3-57573370-75/four-months-in-windows-8-needs-help/
Dignan, L. (2013, February 1). Enterprises spurn Windows 8, but there's emerging market hope. Retrieved March 11, 2013, from ZDNet: http://www.zdnet.com/enterprises-spurn-windows-8-but-theres-emerging-market-hope-7000006771/
Lardinois, F. (2013, 17 January). Metro And The Desktop: After A While, It Feels Like A Quirk, Not An Annoyance. Retrieved March 11, 2013, from Techcrunch: http://techcrunch.com/2012/06/17/windows-8-youll-absolutely-hate-it-at-first-but-give-it-a-chance-anyway/
Microsoft Corp. (2013). Meet Windows 8. Retrieved March 10, 2013, from Windows: http://windows.microsoft.com
Olanoff, D. (2013, January 8). Microsoft Announces 60M Licenses For Windows 8 Sold, Showing Similar Sales Trajectory To Windows 7. Retrieved March 11, 2013, from Techcrunch: http://techcrunch.com/2013/01/08/microsoft-announces-60m-licenses-for-windows-8-sold-showing-similar-sales-trajectory-to-windows-7/
Perez, S. (2013, February 12). BlueStacks Brings Over 750,000 Android Applications To Windows 8 And Surface Pro. Retrieved March 11, 2013, from TechCrunch: http://techcrunch.com/2013/02/12/bluestacks-brings-over-750000-android-applications-to-windows-8-and-surface-pro/
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