ДОКЛАД И ПРЕЗЕНТАЦИЯ НА АНГЛ. ЯЗ.

Table of contents:
1.PESTEL analyses for cruise companies
2. Forces analyses
3.Market overview
References

These brands, which comprise the most recognized cruise brands in North America, the United Kingdom, Germany and Italy, offer a wide range of holiday and vacation products to a customer base that is broadly varied in terms of cultures, languages and leisure-time preferences. The company also owns a tour company that complements cruise operations: Holland America Princess Alaska Tours in Alaska and the Canadian Yukon. Combined, vacation companies attract 9.5 million guests annually.Carnival’s stock is dually listed on both the New York Stock Exchange and on the London Stock Exchange under symbol CCL. Carnival is the only company in the world to be included in both the S&P 500 index in the United States and the FTSE 100 index in the United Kingdom. Headquartered in Miami, Florida, U.S.A., and London, England, Carnival Corporation & plc operates a fleet of 100 ships, with another nine ships scheduled for delivery between now and March 2016. With approximately 200,000 guests and 70,000 shipboard employees, there are more than 270,000 people sailing aboard the Carnival fleet at any given time.Carnival Cruise Linesoperates 23 ships which are expected to carry a record 4.4 million passengers this year - the most in the cruise industry.Princess is a global cruise and tour company operating a modern fleet of 16 ships carrying more than a million passengers each year.Holland America Line is recognized as the undisputed leader in the cruise industry's premium segment. Its 15 ships sail to more than 300 ports of call on all seven continents.AIDA Cruises is the number-one operator in the German-speaking cruise market. A total of nine AIDA ships are currently in service: AIDAcara, AIDAvita, AIDAaura, AIDAdiva, AIDAbella, AIDAluna, AIDAblu, and AIDAmar.Based in Genoa, Italy, Costa Crociere is the leading cruise company in Europe and South America, operating a modern fleet of 14 ships.Celebrity Cruise Line - an upscale cruise line with a semi- formal atmosphere. The company operates 12 ships. With its particularly excellent food, service, and attention to detail, Celebrity offers a tremendous value for the cruise dollar. In fact, Celebrity Cruises is awarded the coveted 5 star rating from Berlitz' cruise guide. Destinations: Caribbean, Alaska, Hawai, Bermudas, Mexico, Bahamas, Europe, Panama Canal.Crystal cruises – a Japanese luxury cruise line founded in 1988 and notable for its two medium-sized, high-end ships, Crystal Symphony and Crystal Serenity, which each hold about 1,000 guests. The line is a wholly owned subsidiary of the large Japanese shipping company Nippon Yusen Kaisha. The line has its headquarters in Century City, Los Angeles, California. Destinations: AFRICA, ALASKA CRUISES, ASIA, AUSTRALIA & NEW ZEALAND, CARIBBEAN, HAWAII & THE SOUTH PACIFIC, MEDITERRANEAN, MEXICAN RIVIERA, NEW ENGLAND & CANADA, NORTHERN EUROPE, PACIFIC COAST, PANAMA CANAL, SOUTH AMERICA, TRANS-OCEAN,WORLD / GRAND CRUISENorwegian Cruise Line - an internationally operating cruise line headquartered in Miami, Florida. NCL (Bahamas) Ltd., Wiesbaden Office is the responsible branch office for the Continental European market.Today, Norwegian Cruise Line has 11 purpose-built Freestyle Cruising ships, providing the guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The company has two 4.000-passenger vessels on order: Norwegian Breakaway for delivery in April 2013 and Norwegian Getaway for delivery in April 2014. Destinations: Alaska, Bermuda, Canada and New England, Caribbean and Bahamas, Hawaii, Mediterranean and Baltic sea, Panama canal, Transatlantic.ReferencesCruise industry overview http://www.windrosenetwork.com/The-Cruise-Industry-General-Analysis-and-Overview.htmlCarnival Corporation http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-indexWikipedia ru.wikipedia.org/wiki/Celebrity_CruisesCrystal cruises http://www.crystalcruises.com/AboutUs.aspxCruiseDirect http://www.cruisedirect.com/Norwegian cruise lines http://www.ncl.eu